Wearables Week in Review
The week when:
- Fitbit goes for the heart
- Apple goes for body
- Meta goes for the eye
Public access
Mobile Week in Review
The week when:
- OnePlus’ new flagship meets with T-Mobile customers
- Google Fi drops prices
TV & Video Week in Review
The week when:
- Plex’s one-stop navigation
- FuboTV sunsets base tier, increases price
- Peacock’s Sunday morning MLB Package
Home Automation Week in Review
The week when:
- HomeKit Makes Widget Updates
- Smart Thermostat Data Sharing
OEM Brand Analysis - 2H '21 - April 2022
The NPD Connected Intelligence OEM Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
Key Takeaways from the 2H 2021 OEM Report:
Home Automation Week in Review
The week when:
- Resideo Makes Updates
- Alexa Now Keeps Up on Deals
TV & Video Week in Review
The week when:
- CNN+ launches without Roku support and sold as NFTs
- NFL considering NFL+ streaming service
Wearables Week in Review
The week when:
- The long kiss goodnight
- Pixel Watch delay rumor
- Don’t stress it
Usage Report - March 2022
As discussed in the Ownership Report, ownership of smartwatches has remained flat, at roughly 30% for the past year or so, despite reasonably healthy sales of devices (replacement devices are driving sales). The key issue, we suspect, is that the smartwatch has become synonymous with fitness to many consumers and that has limited the desire and inclination to purchase one for less active consumers.
Profile Report
The Wearables Profile Report provides a side-by-side view of different consumer profiles, offering an easy way to view differences among the consumer base. The report leverages the same data as the Ownership and Usage reports.
This latest version of the report has been expanded to provide information on third party apps that consumers may use on their smartwatches.