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Broadband Marketplace - September 2021

The NPD Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.

Key September Marketplace Report Highlights:

Promotions Marketplace -

NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.

Mobile Device Marketplace - September 2021

NPD Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.

Profile Report

The Wearables Profile Report provides a side-by-side view of different consumer profiles, offering an easy way to view differences among the consumer base. The report leverages the same data as the Ownership and Usage reports.

Usage Report - September 2021

The past six months have seen continued strong engagement with smartwatches, and this is reflected in the churn level which is now down to 14 percent. But when we consider reasons why consumers do abandon their smartwatch, the most common two reasons are because they received the device as a gift, or they stopped exercising (or both, of course)...

Ownership Report - September 2021

As expected, ownership of smartwatches has now surpassed that of activity trackers, with smartwatches at 30 percent of the adult population compared to trackers at 29 percent. It’s a small margin, admittedly, but part of an anticipated trend. But there’s a caveat: ownership of smartwatches has actually remained flat in the past six months while tracker ownership has declined.

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