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Smartphone Usage - July 2021

The smartphone usage report leverages an on-device metering solution to gain greater insight into how consumers are using their smartphones, looking at key category use such as social media, search, gaming and so on.

This version of the report features a re-designed interface to speed up the display of results, leveraging a simple drop-down menu solution similar to other Profile Reports. In addition, we have added the new category of Health and Fitness apps.

CARRIER KPI Q1 2021 - May 2021

The US Mobile Carrier KPI report features trending (2009-2020) of nationwide carriers' key performance indicators for subscriber growth by contract/device type as well as mobile service revenue and churn statistics. The report also provides a detailed 10+ year trending of connected tablet connections and net additions by carrier in the US market.

Mobile Connectivity Report - 2H 2020 - April 2021

The Mobile Connectivity Report is based on consumer panel reporting, looking at attitudes towards connectivity preferences for smartphones, tablets and other mobile broadband devices. The report includes details of brand ownership, carrier market share, OEM and carrier churn analysis, device upgrade cycles, data consumption analysis, share of embedded devices and how the devices are being connected (directly, through tethering, or via mobile hotspots) as well as how much data goes through during the connection sessions. 

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