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The prepaid mobile market has morphed to become more and more similar to postpaid plans, offering unlimited plans for similar (or slightly lower) rates. With most of the major prepaid brands owned (or soon to be owned) by major carriers, competing against their own parent may no longer make sense. It may be time to take a fresh look at the prepaid market.
The week when:
- T-Mobile debuts 5G mobile hotspot
- LG to outsource mid-tier mobile phones
The week when:
- HBO Max hits 12.6m activations
- The next-generation broadcast network
The week when:
- Google and Samsung Nest Together
- Logitech Makes a Doorbell for the HomeKit User
Content remains king, driving consumer engagement with subscription video-on-demand services
US smartphone users consumed a record 64.1 GB of data monthly, up from 62.1 GB in the previous quarter. We have seen a balanced growth in both Wi-Fi and cellular usage with the former connection method again, accounting for three-quarters of the total data traffic.
The week when:
- Previously Unimaginable
- Discovery+
The week when:
- T-Mobile’s smartwatch focus
- Snap-Shot
The week when:
- Wyze Continues with a Stream of New Product
- Smart Garage Door Controllers Are Key to Key by Amazon Delivery
- ecobee adds HomeKit Secure Video Support for Its Camera
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.