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Promotions Marketplace -

NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.

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Mobile Devices - November 2020

Apple retakes center stage this month as it launches the last two version of its iconic iPhone 12, the 12 Mini, and 12 Pro Max.

Along with the new iPhone's entrant, so too come the earlier versions' price reduction across the entire retail landscape.

Key Highlights:

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Spotlight: Smartwatch Update

The smartwatch market has seen a significant increase in ownership in the past six months, but sales have not kept up. This suggests older, previously discarded, devices are back in circulation setting for stage for a strong sales cycle ahead

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Aug '20 Device Ownership Trends & Profile Report -

The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more.

Key Findings this wave include:

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TV & Video Week In Review

The week when:
- Targeted programming drove vMVPD growth
- HBO Max lands on Roku, sort of
- Disney streaming leads the way

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Home Automation Week in Review

The week when:
- Comcast Extends its Brand to DIY Smart Home Security
- Amazon Expands Delivery to Your Garage
- Nanoleaf Is Launching Light Bulbs and Strips

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Wearables Week In Review

The week when:
- Garmin bargain
- Track what to expect when expecting

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Home Automation Marketplace Report Q3'20 - November 2020

The Home Automation Marketplace quarterly report provides guidance on product design and product strategies. It provides item level product detail – including product attributes and average selling prices – of the home automation products currently selling at retail. Eight product categories are included: security cameras, smart entry, smart lighting, sensors, system controllers, smart power, item trackers, and kits.