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This report tracks the availability of TV network, vMVPD, streaming video service and sporting league apps on TV-connected devices. As of August ‘20, TV-connected devices were installed in 80.1 million homes. Within this report we track the availability of apps on 93 percent of those devices, depicting their reach to as many as 74.2 million homes.
The consumer profile report is a bi-annual Excel-based interactive report allowing users to view consumer panel responses of various user profiles (i.e. unlocked smartphone user, carrier A customer, prepaid plan user, unlimited data plan user, demographic A user) on a series of research areas including ownership and churn of devices by OEM, purchase locations, carrier churn analysis, consumer perceptions of their carriers across various metrics.
The prepaid mobile market has morphed to become more and more similar to postpaid plans, offering unlimited plans for similar (or slightly lower) rates. With most of the major prepaid brands owned (or soon to be owned) by major carriers, competing against their own parent may no longer make sense. It may be time to take a fresh look at the prepaid market.
The week when:
- T-Mobile debuts 5G mobile hotspot
- LG to outsource mid-tier mobile phones
The week when:
- HBO Max hits 12.6m activations
- The next-generation broadcast network
The week when:
- Google and Samsung Nest Together
- Logitech Makes a Doorbell for the HomeKit User
Content remains king, driving consumer engagement with subscription video-on-demand services
US smartphone users consumed a record 64.1 GB of data monthly, up from 62.1 GB in the previous quarter. We have seen a balanced growth in both Wi-Fi and cellular usage with the former connection method again, accounting for three-quarters of the total data traffic.
The week when:
- Previously Unimaginable
- Discovery+
The week when:
- T-Mobile’s smartwatch focus
- Snap-Shot