Apps Further Bolster Smartphone Usage
It’s no surprise that the smartphone has become central in the connected consumer’s daily communications, utility, and entertainment experiences. Over the past year, and, in step with device, network and content/app ecosystem improvements, the connected consumer is spending even more time on their phone. According to NPD’s Connected Intelligence SmartMeter when comparing monthly usage of minutes per day for August 2011 versus August 2012, Android smartphone users spent nearly one-fifth more time on their smartphones daily – 247 minutes, or over four hours versus 210 minutes or 3.5 hours.