.
My name is Eddie Hold, and I’m a smartphone addict. On average, I look at my smartphone more than 100 times a day with activities ranging from checking the time, to email, games, music, and more. It’s the first thing I do in the morning and pretty much the last thing I do before going to bed. One hundred or more “touches” per day is roughly once every 10 to 11 minutes while I’m awake.
T-Mobile unleashed the next stage of its Un-Carrier strategy yesterday, expanding the focus from smartphones to address demand (or lack thereof) for cellular connected tablets. The timing of the move was ideal, coming just one day after Apple’s iPad launches, and Nokia’s launch of its 2520 Windows tablet. The beauty of T-Mobile’s move is based on a combination of factors including the data and the way you can buy new tablets.
High school math problems used to debate the expected collision times of two trains that are moving towards each other at different speeds. The when and where of this seemingly unavoidable collision was guaranteed to be somewhere in the year’s final exam, causing a gnashing of teeth and a frantic chewing of pencils. Ah, the good old days, and how easy we had it then. As core curriculums become focused on real-world problem solving, the rare issue of head-on train collisions is likely to be cast on the scrap heap. What I would propose instead is that the next generation of math problems relate to the complexities of mobile phone ownership.
Microsoft is buying Nokia’s Devices and Services business for roughly $7 billion. The deal signals the end of an era in the mobile space, with Nokia effectively now pulling out of the mobile phone business. But beyond this era-ending component, Microsoft’s acquisition signals a bold move by the software giant to accelerate its plans in the mobile space by owning, for the first time, both the software and hardware required to grow the Windows Phone operating system, which currently accounts for less than 3% of the smartphone installed base in the US.
Most conversations over the past few days have begun with, “Did you watch ‘Breaking Bad’ Sunday?” Between DVR, Netflix, and HBOGO, it’s been quite a while since I’ve viewed a show during its broadcast. This time I did, kind of, only a mere 15 minutes after its broadcast so that commercials could be skipped.
Mobile phone trade-ins have rapidly moved from being an obscure option to one that is front and center at the major carriers. The shift comes as the carriers look to move away from the subsidy model – led by T-Mobile’s “Uncarrier” initiative, but also by the increased demand for no-contract variations as the market hits a new level of maturity...
This week Verizon and Motorola introduced their new family of Droid phones – the Mini, Ultra, and Maxx. This generation of Droid phones includes the kind of spec upgrades expected in a high-end smartphones. For the most part, all phones in the series have the same hardware such as 2GB of RAM and a 10 mega-pixel camera. Notably different, though, is the 4.3-inch screen in the Mini, the thin form factor of the Ultra (which excludes the wireless charging to reduce the thickness), and the mammoth 3,500 mAh, 48-hour battery in the Maxx.
I’m not an easy-going smartphone user. I seem to make a habit of breaking them one way or another, and never in a typical “whoops I dropped it on the floor” kind of way. I’m more the “huh, why did that fall off” or “where are my shorts anyway” kind of smartphone abuser. And summer time is when I’m more likely to have problems, not least of which is the perennial fear of dunking my phone in water, be it the ocean, a swimming pool, or even a large puddle (it finally stopped raining on the East Coast folks!).
The native apps versus mobile web technologies debate stems from the fact that while apps have become the de facto way for content owners, retailers, brands, and others to extend content experiences, drive commerce, and build brand and loyalty among mobile consumers - delivering consistent app experiences across multiple platforms/OS and device types can be daunting and costly.
In-line with the company’s “data-held-closely-to-the-vest” culture, Netflix did not offer much visibility into smartphone and tablet usage during its first quarter earnings call. However, we know that Netflix usage, particularly on tablet platforms, is significant and growing. Netflix is not only far and away the most popular subscription video app, and second only to YouTube, it also leads in overall in engagement (time spent) on tablets, with usage approaching nearly one-third of total video-viewing time during the month of March, according to Connected Intelligence’s SmartMeter...