- Broadband pricing
- Plan details (contract and no contract)
- Categorized by operator and device type
- Smartphone, tablet, and other device plans
- Historical trending
The Broadband Plans Report is a monthly deliverable that provides details of the competitive landscape for the carrier plans, ranging from those aimed at smartphones, through to broadband plans targeting specific devices such as mobile hotspots or tablets. The report provides breakdowns of each offer, including the device it is targeted at, contract vs. no contract options, overage fees, and launch dates. Further, the report provides a trended view of broadband pricing from December 2010 to provide a detailed historical view of how the pricing market has evolved.
This information is key to understanding the current competitive landscape, and how it is changing over time, and provides a fundamental foundation for the behavioral reports. By understanding what is currently available to the connected consumer, operators, OEMs, retailers, and other interested parties can better understand what is driving, or limiting the consumer’s purchase behavior.