The Chromecast Report covers consumer’s awareness and interest in Google’s new Chromecast streaming media device. The analysis identifies what drove immediate consumer intrigue for this innovative device that delivers Internet apps to the TV.
Key metrics include:
- Sources of awareness
- Level of awareness for specific product features
- Consumer interest and reasons for interest
The Chromecast Report examines consumer’s interest in this unique new product that allows a mobile device to launch apps on the TV. The report quantifies the percent of consumers that are aware of and are interested in the device. The analysis focuses on the source and level of awareness as well as the device features that are prompting consumer interest. These data are used by content owners, digital media distributors, TV networks, retailers, and device manufacturers to identify opportunities to leverage Chromecast and similar new technologies to deliver digital content onto the TV. If you are working on app development, digital distribution efforts, digital content licensing deals, or building a connected device interface this research provides the insight you need to understand the potential impact Chromecast may have on your product roadmap.
The report is delivered in PDF, providing customers quantitative and qualitative analysis examining the drivers behind the various data points.
The Chromecast Report is the source for understanding how Chromecast garnered immediate consumer appeal and the impact it may have on digital distribution. Panel-based reporting from a sample of 1,000 individuals is coupled with insight collected from Chromecast and competitive product reviews.
The Chromecast Report was published in late November 2013.