TV & Video Week in review
The week when:
- Netflix Houses announced for 2025.
- Sports JV Venu announces executive team.
TV & Video Week in Review
The week when:
- Max price hike
- Amazon enhanced Fire TV
- Philo adds AMC+ and increases cost
TV & Video Week in Review
The week when:
- SVOD earnings season wraps.
- Disney+, Hulu, and Max announce SVOD Bundle.
TV & Video Week in Review
Story of the Week
- SVOD Earnings recap
TV Switching Study - April 2024
The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions.
The research tracks consumers as they continue to cut the cable cord and try new subscription and ad-based video services. This study scope covers cable, satellite, virtual MVPDs, SVOD, AVOD, FAST and TVOD trends. As with our other reports, the data dashboards allow you to segment the results by hundreds of consumer groups. The associated analysis provides an in-depth look at what these trends mean for the industry.
TV & Video Week in Review
Story of the Week
- Two women have created a frenzy for sports marketing.
Prime Video’s Advertising Migration
On January 29th, 2024, Prime Video added advertising for all video subscribers that didn’t opt to pay an extra $2.99 per month to retain ad free viewing. This move instantly turned their massive TV audience into a new location for brands to reach shoppers.
TV & Video Week in Review
Story of the Week
- Hulu on Disney+ evolves out of beta phase.
The Evolving Ecosystem
A holistic view of how U.S. consumers own and use devices in their homes.
TV Ownership Trends -
The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include an 11 year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
Key findings this wave include: