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The Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
Key findings this wave include:
The week when:
- A+E ramps up content
- Paramount has a new brand campaign
The week when:
- ESPN works to become central sports hub.
- AMC hopes to see box office recovery this year.
The week when:
- SLING TV launches a FAST platform.
- Peacock is getting shoppable TV.
The week when:
- Paramount+ and Showtime become one
- Peacock’s no longer free as a bird
- Warner Bros. Discovery is launching FAST channels
The week when:
- Netflix finishes strong
- Samsung TV Plus mulls expansion
- Peacock grows subscriber base
The week when:
- YouTube enters the FAST world
- HBO Max raises its price
The week when:
- Disney+ gets Imax sound
- Amazon leans into sports
The Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
Key Findings: