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The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 10-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
Key findings this wave include:
The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
The week when:
- Free is a great way to make money. Just ask Sling.
- WBD makes some obvious licensing plays, but one is turning heads.
- Peacock spreads its wings with a flutter of moves.
The week when:
- Amazon exploring different ad strategies for Prime Video.
- Verizon bundles Netflix with Paramount+ with Showtime on +play.
- Universal rakes in $1B from its COVID-era PVOD strategy.
The TV Switching Study is our semi-annual research on viewer’s TV services, engagement & future intentions.
The research tracks consumers as they continue to cut the cable cord and try new subscription and ad-based video services. This study scope covers cable, satellite, virtual MVPDs, SVOD, AVOD, free streaming and transactional video trends. As with our other reports, the data dashboards allow you to segment the results by hundreds of consumer groups. The associated analysis provides an in-depth look at what these trends mean for the industry.
The week when:
- Disney purges almost 100 titles from D+ and Hulu.
- Netflix reveals long-anticipated password-sharing rules.
The week when:
- Disney+ will release full Indy catalog ahead of newest movie.
- Netflix announces 5 million MAUs for its ad tier.
The week when:
- Walmart+ adds Pluto TV without (some) ads
- Peacock beats Wall Street expectations, adds 2 million subs
- Paramount+ crosses 60 million global subs
The week when:
- Netflix sunsets its DVD service
- AMC+ is getting an ad-tier
The week when:
- Warner Bros. Discovery’s streamer becomes ‘Max’
- FAST on Google TV