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This report tracks the availability of TV network, vMVPD, streaming video service and sporting league apps on TV-connected devices. As of February 2023, TV-connected devices were installed in 90.1 million homes. Within this report we track the availability of apps within 91 percent of those households, depicting their reach to as many as 81.6 million homes.
The week when:
- Some Disney content could go to third parties
- Amazon launches MGM+ in Europe
- Barbie makes a splash
The week when:
- Yankees RSN goes DTC
- Vizio expands content
The week when:
- Is Netflix’s ad tier is working?
- Apple TV+ will air MLB games for subscribers.
The week when:
- Sony’s Crunchyroll is winning with anime
- Mattel is working on toy movies
- Paramount+ is finding ways to grow
The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 10-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
Key findings this wave include:
The Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
Key findings this wave include:
The week when:
- A+E ramps up content
- Paramount has a new brand campaign
The week when:
- ESPN works to become central sports hub.
- AMC hopes to see box office recovery this year.