TV and Video Week in Review
The week when:
- Netflix debuts profile transfers
- Streaming needs comfort shows
- Apple TV lowers its cost
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The week when:
- Netflix debuts profile transfers
- Streaming needs comfort shows
- Apple TV lowers its cost
The week when:
- Amazon’s ad-take
- Peacock benefits from new release strategy change
- Netflix gets ads
The week when:
- YouTube TV offers a la carte menu
- Peacock flies high
The week when:
- The “Big” Apple and Yankees almost made history
- Lionsgate focuses on studio business sale
The Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 10-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
Key findings this wave include:
The week when:
- Warner’s licensing initiative
- Walmart and Roku team up
- 'Thursday Night Football' touchdown
The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
Key findings this wave include:
The week when:
- Disney+ Day Cruised Beyond Content
- Price Hikes for Disney+ and Hulu
The week when:
- No ads for kids on Netflix AVOD tier
- Peacock gets Big Ten Saturday night
- Disney+ Day to offer content exclusives