TV & Video Week in Review
The week when:
- SLING TV launches a FAST platform.
- Peacock is getting shoppable TV.
.
The week when:
- SLING TV launches a FAST platform.
- Peacock is getting shoppable TV.
The week when:
- Paramount+ and Showtime become one
- Peacock’s no longer free as a bird
- Warner Bros. Discovery is launching FAST channels
The week when:
- Netflix finishes strong
- Samsung TV Plus mulls expansion
- Peacock grows subscriber base
The week when:
- YouTube enters the FAST world
- HBO Max raises its price
The week when:
- Disney+ gets Imax sound
- Amazon leans into sports
The Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
Key Findings:
The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 10-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
Key findings this wave include:
The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
This report tracks the availability of TV network, vMVPD, streaming video service and sporting league apps on TV-connected devices. As of August 2022, TV-connected devices were installed in 88.9 million homes. Within this report we track the availability of apps within 91 percent of those households, depicting their reach to as many as 82.1 million homes.
The TV Switching Study is our semi-annual research on viewer’s TV services, engagement & future intentions.
The research tracks consumers as they continue to cut the cable cord and try new subscription and ad-based video services. This study scope covers cable, satellite, virtual MVPDs, SVOD, AVOD, free streaming and transactional video trends. As with our other reports, the data dashboards allow you to segment the results by hundreds of consumer groups. The associated analysis provides an in-depth look at what these trends mean for the industry.