Smartphone Usage Report - December 2022
The smartphone usage report leverages an on-device metering solution to gain greater insight into how consumers are using their smartphones, looking at key category use such as social media, search, gaming and so on.
This version of the report features a re-designed interface to speed up the display of results, leveraging a simple drop-down menu solution similar to other Profile Reports.
Data Consumption Report - Q4 2022 - March 2023
- US smartphone users consumed an average 133.7 GB of data per month in Q4 2022. Wi-Fi networks continued account for over 85% of the total data traffic on smartphones. Notably, cellular data traffic remains practically constant for the last three quarters despite the continuous expansion of the 5G device installed base in the market.
Mobile Week in Review
The week when T-Mobile gets Mint Mobile. More cash (or perhaps sponsorship) for Wrexham FC?
Mobile Week in Review
The week when:
- Plan Prices Plummet with Promos
- Apple Strikes Gold (or rather, yellow)
Promotions Marketplace -
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Service Plans Marketplace - February 2023
The NPD Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
Key highlights from the February 2023 Marketplace Reports:
Mobile Device Marketplace - February 2023
NPD Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.
Mobile Week in Review
The week when:
- Spectrum Mobile extends EIP to 36-Months.
- Tapas, Telecom and Trials for Smartphone Manufacturers.
Mobile Week in Review
The week when:
- OnePlus unwraps the new flagship 11 5G
- T-Mobile FWA Lifeline program almost reaching full house
Mobile Week in Review
The week when the carrier Q4 2022 financials are all in.