Mobile Device Marketplace - April 2022
NPD Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.
Mobile Week in Review
The week when:
- AT&T and Verizon release Q1 2022 Earnings.
- BLU joins the 5G game
Mobile Week in Review
The week when:
- OnePlus’ new flagship meets with T-Mobile customers
- Google Fi drops prices
OEM Brand Analysis - 2H '21 - April 2022
The NPD Connected Intelligence OEM Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
Key Takeaways from the 2H 2021 OEM Report:
Promotions Marketplace -
NPD Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via NPD’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Key Highlights from the March 2022 Reports
Service Plans Marketplace - March 2022
The NPD Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
Key Highlights from the March 2022 Reports
Mobile Device Marketplace - March 2022
NPD Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.
Data Consumption Report - Q4 2021 - March 2022
- US smartphone users consumed an average 107.4 GB of data per month in Q4 2021. Wi-Fi networks continued to account for 80%+ of this traffic despite the growth in adoption of unlimited data plans.
Smartphone Usage - March 2022
The smartphone usage report leverages an on-device metering solution to gain greater insight into how consumers are using their smartphones, looking at key category use such as social media, search, gaming and so on.
This version of the report features a re-designed interface to speed up the display of results, leveraging a simple drop-down menu solution similar to other Profile Reports.
Mobile Week in Review
The week when:
- T-Mobile reignites the prepaid fire with a $10/month plan
- Late March welcomes new Android flagships