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This VR and Smart Glasses report is our first take on the competitive market, in terms of ownership of these devices. The report is relatively short in its current (initial) form and is intended to provide directional information about the market. We intend to expand this report with our next wave of research (Fall 2024).
As such, we have some caveats regarding the ownership data, as follows:
The Wearables Profile Report provides a side-by-side view of different consumer profiles, offering an easy way to view differences among the consumer base. The report leverages the same data as the Ownership and Usage reports.
As we saw in the Spring 2024 Wearables Ownership Report, smartwatch growth has stalled once again and remains at 42 percent. Further, sales were essentially flat in Q4 2023 compared to one year prior. The combination of these factors suggests that sales are driving existing wearables consumers to refresh their devices, rather than seeing significant numbers of new consumers join the wearables trend. Indeed, only 14 percent of non-smartwatch owners are considering purchasing a watch in the next six month.
The current economic environment continues to put pressure on the wearables market, which is seeing slower sales than in previous years. Indeed, ownership has flattened, remaining at 42% of the population, which is the same ownership level that we saw six months ago, despite the holiday period which is an increasingly common time for smartwatch gifting.
The week when:
- Oura preps for competition
- AI meets Glasses
The week when:
- OnePlus is back
The week when:
- Samsung to add sleep apnea tracking
The week when:
- Fossil exits the smartwatch market
The week when:
- Samsung teases a ring
- Apple sidesteps the patent ban
- Apple Vision Pro debuts and sells out
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
