Wear

Marketplace Report - June 2022

The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.

Usage Report - March 2022

As discussed in the Ownership Report, ownership of smartwatches has remained flat, at roughly 30% for the past year or so, despite reasonably healthy sales of devices (replacement devices are driving sales). The key issue, we suspect, is that the smartwatch has become synonymous with fitness to many consumers and that has limited the desire and inclination to purchase one for less active consumers.