Ownership Report - March 2022
Despite a solid sales cycle over the holiday period – with Q4 2021 sales up 22% compared to the previous year – smartwatch ownership remains relatively flat at 31% of the consumer base. In other words, most new sales are coming from existing owners upgrading, in additional to just enough new consumers to balance out any possible churn in the segment. Is this due to smartwatches now being a mature segment that is possibly capped out of future growth? We do not believe so. Rather, we see two core challenges for the industry.
Wearable Week in Review
The week when:
- Showing your colors
- OnePlus to try again?
Wearables Week in Review
The week when:
- First Pixel Watch Rumor (of the month)
- Too hot to handle?
Wearables Week in Review
The week when:
- TAG Heuer launches new smartwatch
- No more charging?
Wearables Week in Review
The week when:
- Withings Buys Fitness App 8fit
- Not a Tracker, But A Peloton HR Band
Wearables Week In Review
The week when:
- Garmin Forerunner 955 Rumors
- More Pixel Rumors
Marketplace Report - January 2022
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
Wearables Week in Review
The week when:
- Garmin Venu 2 Plays Catch Up
- Fossil and Razer
- Movano Smart Ring
Wearables Week in Review
The week when:
- Pixel Watch: the rumor that just won’t die
- Samsung’s rollable screen?
Wearables Week in Review
The week when:
- Royal Caribbean Brings IOT, Wearables on Board
- You Complete Me