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With this latest version of the Wearables Report we have segmented it into two distinct reports. This report focuses on the consumer’s ownership of activity trackers and smartwatches, including ownership levels and trends, how and where the devices were purchased, purchase intent and interest in next generation wearables. The second report, Wearables Use, focuses on behaviors and activities that these owners undertake with the devices.
The week when:
- Smartwatch on a budget
- A Smartwatch OPPOrtunity
- When wearables meet gaming?
NPD Decision Key Access
The week when:
- Smartwatch on a budget
- Watch hacking
- When I’m 64
The week when:
- Sound of silence
- TicWatch Pro update
The week when:
- WatchMeGo from Sprint
- Dementia detection
- Smile, and Back Off!
The week when:
- Is it a watch, is it a phone?
- the Crown no more
- Sneeze me another
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that have been announced and are coming to the market soon, or are already on the market. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories. Below is a list of the new wearable devices that have been added to the report for November 2019.
We have long passed the point where the smartwatch has been considered a mass-market device and we expect total U.S. ownership of smartwatches will eclipse ownership of the activity tracker in late 2020. However, the smartwatch space is still dominated by two main players –Apple and Samsung. Moving forward, we are expecting a more competitive and diverse wearable tech market over the next two years due to a variety of factors. Below are some key areas that are (and will) impact the industry and growth expectations moving forward.