Usage Report - September 2021
The past six months have seen continued strong engagement with smartwatches, and this is reflected in the churn level which is now down to 14 percent. But when we consider reasons why consumers do abandon their smartwatch, the most common two reasons are because they received the device as a gift, or they stopped exercising (or both, of course)...
Ownership Report - September 2021
As expected, ownership of smartwatches has now surpassed that of activity trackers, with smartwatches at 30 percent of the adult population compared to trackers at 29 percent. It’s a small margin, admittedly, but part of an anticipated trend. But there’s a caveat: ownership of smartwatches has actually remained flat in the past six months while tracker ownership has declined.
Wearables Week In Review
The week when:
- Samsung Galaxy Watch 4 on sale
Wearables Week In Review
The week when:
- Apple Watch 7 Launch
- Xiaomi has smartglasses too… sort of
Wearables Week In Review
The week when:
- Facebook launches “smartglasses”
- Apple Watch Series 7
Wearables Week In Review
The week when:
- Apple Goes Bigger?
- Fitbit Super Charged
Wearables Week In Review
Smartwatch launch predictions for the coming months.
Wearables Week In Review
The week when:
- Facebook’s Metaverse Goal
- Don’t Stress It
Wearables Week In Review
The week when:
- Super Mario addresses a niche (of a niche?)
- Proper posture buds
- Clinic on a wrist
Wearables Marketplace Report - July 2021
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.