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The Wearables Profile Report leverages the recent survey results in an interactive tool, allowing customers to compare and contrast wearable adoption among different demographics, device ownership and more. It now includes the ability to compared cellular-active smartwatch customers to other segments.
As discussed in the Wearables Ownership report, this wave of the wearables research comes in unusual times (still) with the COVID-19 pandemic impacting everyone’s daily lives. This has not just caused upheaval in consumers’ daily routines, but has also threatened the financial stability for many who may have less job security than pre-COVID. This continues to put pressure on the wearables market – particularly the more expensive smartwatch market – as the device may be considered a nice-to-have rather than a must have.
We have revised the April report to better calibrate the cellular-connected ownership numbers.
The week when:
- OnePlus Watch
- Rough and tough Apple Watch?
- Tracking your Tracker?
The week when:
- Fitbit refreshes kids tracker
- Tag with wellness
- Sweat with Gatorade
The week when:
- Razer expands wearables portfolio
- Bionic hearing
The week when:
- Rumor has it…
The week when:
- Mask-friendly Face ID
- Step-by-step
The week when:
- Walk with me
- One for the ladies?
The week when:
- Is glucose tracking next?
- OnePlus Watch edges closer