Another Brick in the Data Wall
Smartwatches, and related apps, leak data to third parties. Have we willingly chosen to wear the consumer equivalent of an ankle monitor?
Wear
Wearables Marketplace Report
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products.
Wearables Ownership Report
Despite the holiday season – a traditional time to gift smartwatches, as well as the precursor for short-lived New Year fitness resolutions – the ownership of smartwatches remains flat, at 40%. More positively, unit sales were higher than one year ago, up 23% compared to Q4 2023. Now updated with a new Profile Report.
Wild at Heart with Wearables
A consumer's age has a significant impact on what drives the smartwatch purchase and it's not just about fitness and exercise.
Wearables Week in Review
The week when:
- OnePlus Watch 3 launches but…
- Pixel Watch rumors
Wearables Week in Review
VR and Smart Glasses: Spring 2025
VR purchase intent is at 29%; Smart Glasses purchase intent is lower, at 23%, but still strong.
New Connected Intelligence Website
Welcome to the new Connected Intelligence website that better reflects how our services, and the tech world, have evolved over time.
Wearables Usage Report
Smartwatch wearers replace their devices between one and three years, helping to drive continuing sales.
Wearables Ownership Report
Despite the holiday season – a traditional time to gift smartwatches, as well as the precursor for short-lived New Year fitness resolutions – the ownership of smartwatches remains flat, at 40%. More positively, unit sales were higher than one year ago, up 23% compared to Q4 2023. But even there, we seem concerning signs as the sales growth is declining once again after peaking in Q2 2024 at a 40% Y-o-Y increase.