More Viewers are Trading Down to Ad-supported TV, Propelling Growth for SVOD Ad-tiers and FAST Platforms, Circana Reports
75% of U.S. households subscribe to an ad supported SVOD service
Public access
TV & Video Week in Review
The week when:
- SVOD earnings season wraps.
- Disney+, Hulu, and Max announce SVOD Bundle.
Mobile Profile Report - May 2024
The consumer profile report is a bi-annual Excel-based interactive report allowing users to view consumer panel responses of various user profiles (i.e. unlocked smartphone user, carrier A customer, prepaid plan user, unlimited data plan user, demographic A user) on a series of research areas including ownership and churn of devices by OEM, purchase locations, carrier churn analysis, consumer perceptions of their carriers across various metrics.
Marketplace Report - May 2024
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
Home Automation Week in Review
The week when:
- Google Improves Find My Device Capability
- Crestron Partners on Healthy Smart Home
TV & Video Week in Review
Story of the Week
- SVOD Earnings recap
Smartphone Brand Analysis - 2H '23 - April 2024
The Circana Connected Intelligence OEM Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
Key Highlights from the 2H '23 Smartphone Brand Report:
Promotions Marketplace -
Circana Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Service Plans Marketplace - April 2024
The Circana Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
Key highlights from the April 2024 Marketplace Reports:
Mobile Device Marketplace - April 2024
Circana Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.