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Promotions Marketplace -

Circana Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.

Service Plans Marketplace - February 2024

The Circana Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.

Key Highlights from the February 2024 Marketplace Reports:

Mobile Device Marketplace - February 2024

Circana Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.

Industry Overview - February 2024

2023 was a challenging year for the Home Automation category. Average selling prices across product subcategories declined, making many devices more affordable (4 categories saw ASPs decline by -9% or more) however just Smart Locks, Smart Power, and Smart Garage Door Openers posted revenue gains for the year. Overall consumer spending on technology remained under duress in 2023- total consumer electronics revenue finished 2023 -10% below 2022’s levels (2022 revenue fell -8% compared to the year prior). At a more macro level, a slow housing market provided little incentive for consumers to update the technology in their homes while the continuation of hybrid and remote work situations contributed to softer demand for many security focused technology products.

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