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TV Switching Study - April 2024

The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions.  

The research tracks consumers as they continue to cut the cable cord and try new subscription and ad-based video services. This study scope covers cable, satellite, virtual MVPDs, SVOD, AVOD, FAST and TVOD trends. As with our other reports, the data dashboards allow you to segment the results by hundreds of consumer groups. The associated analysis provides an in-depth look at what these trends mean for the industry. 

Promotions Marketplace -

Circana Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.

Service Plans Marketplace - March 2024

The Circana Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.

Key Highlights from the March 2024 Marketplace Reports:

Mobile Device Marketplace - March 2024

Circana Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.

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