Promotions Marketplace - December 2024
Circana Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Service Plans Marketplace - December 2024
The Circana Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
Key highlights from the December 2024 Marketplace Reports:
Mobile Device Marketplace - December 2024
Circana Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.
TV Ownership & OS Trends Report: Analysis on the increasing trend to replace broken TVs
U.S. TV installed base, room location trends, and consumer replacement drivers.
Home Automation Week in Review
The week when:
- Shelly to Release 11 Z-Wave LR Devices
- Homey Launches a Smart Hub
Broadband Week in Review
The week when:
- Spectrum TV customers get AMC+ for free
- Vizio introduces Sports Zone hub
- MLS Season Pass is free for Apple TV+ subscribers
Broadband Week in Review
The week when:
- Spectrum TV customers get AMC+ for free
- Vizio introduces Sports Zone hub
- MLS Season Pass is free for Apple TV+ subscribers
Device Usage Trends - December 2024
The Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
Key findings this wave include:
Warranty Report
Coming soon. A new report looking at consumer adoption of warranties.
Certified Pre-Owned Report
An estimated 11% of U.S. consumers are on a pre-owned smartphone, and 30% of these users own a certified model, up 3 pts from last year. The expansion of reverse logistics centers should help the certified phone market gain additional momentum in 2025.