Promotions Marketplace
Circana Connected Intelligence’s Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Service Plans Marketplace
The Circana Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
Key highlights from the May 2025 Marketplace Reports:
Mobile Device Marketplace
Circana Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the aforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.
Smart Home Week in Review
The week when:
- Tapo Aims to Shake Up the Smart Lock Market
- Nanoleaf Makes Garden Lights
TV & Video Week in Review
The week when:
- Disney’s new ESPN streaming service
- Disney+ and Hulu throwback campaign
Smartphone Sales April 2025
April saw postpaid smartphone sales decline slightly year over year, while prepaid sales saw a modest growth
Ownership and Usage Report
After modest growth in 2024, Smart Home sales are softer early in 2025, declining -2% through April compared to a year ago. While the industry continues to struggle to convert more households into owners, macro economic headwinds including high credit card debt, declining consumer wealth and uncertainty related to trade have impacted consumer confidence and spending.
Broadband Week in Review
The week when:
- Chart and Cox announce $34 billion merger
- FCC approves Verizon’s $20 billion Frontier merger
Mobile Profile Report
The consumer profile report is a bi-annual Excel-based interactive report allowing users to view consumer panel responses of various user profiles (i.e. unlocked smartphone user, carrier A customer, prepaid plan user, demographic A user) on a series of research areas including ownership and churn of devices by OEM, purchase locations, carrier churn analysis, consumer perceptions of their carriers across various metrics.
TV Switching Study - March 2025 Data, Published May 2025
The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions. This wave we expanded the reporting to cover YouTube usage, paid household subscriptions, memberships beyond media, and the ways viewers would be interested in getting free or discounted SVOD services bundled with other services and memberships.