Ownership Report
Smartwatch ownership remains at 45% as we expected as the sales boost driving the previous uptick has settled back down. The Profile Report is also found here, which allows you to compare consumer ownership types side-by-side.
TV & Video Week in Review
The week when:
- Netflix’s next move in kids entertainment
- YouTube’s FAST pivot reshapes TV viewing
- Fox’s smart TV app consolidation
Broadband Year in Review: Faster but Fewer as the Internet Divide Expands
Overall growth hides an undercurrent of connection losses in a third of US counties.
State Level Internet Speed Analysis 2026
The past year has seen another improvement in broadband coverage, with 71% of homes in the continental US now enjoying broadband (25 Mbps) speeds. But macro-economic factors are putting household internet access at risk in some markets.
TV Ownership & OS Trends - April 2026
U.S. TV & Streaming Media Player installed base trends, TV OS feature importance, replacement drivers, and future intent.
TV & Video App Availability Report - April 2026
Availability of SVOD, vMVPD, and sports apps on devices.
Device Usage Trends Report - April 2026
Consumer use of TVs, streaming media players, video game consoles, Smartphones, tablets and computers.
Device Ownership Trends & Profile Report - April 2026
Devices owned, viewed across 300 consumer profiles.
TV & Video Week in Review
The week when:
- Netflix tests the ceiling of streaming pricing power
- Fire TV welcomes Spectrum
- Amazon and Samsung accelerate the shift to shoppable FAST TV
Promotions Marketplace
Circana Connected Intelligence’s Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.