Ownership Report

Smartwatch ownership remains at 45% as we expected as the sales boost driving the previous uptick has settled back down. The Profile Report is also found here, which allows you to compare consumer ownership types side-by-side.

Promotions Marketplace

Circana Connected Intelligence’s Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.