Wearables Week in Review
The week when:
- Strava and Garmin go to war.
- Tag Heuer and New Balance collaborate.
Smartphone Warranty & Extended Insurance Report
Based on a survey of 3,000+ U.S. smartphone owners, the Smartphone Insurance and Extended Warranty report provides a comprehensive view of consumer behavior and sentiment around smartphone warranty and insurance programs.
Smartphone Sales August 2025
The resurgence of smartphone sales continues, with another 12% year-over-year increase.
TV & Video Week in Review
The week when:
- Bundles and more bundles
- Netflix MLB deal features Yankees
- WNBA teams up with Versant
Wearables Usage Report
Smartwatch owners still replace their devices between one and three years, helping to drive continuing sales.
Wearables Ownership Report
Smartwatch ownership has received a significant boost in ownership, increasing from 40% to 45% in the past six months. The growth came off the back of previous sales increases. But year-over-year sales are now dropping (down -18% in Q2 2025) suggesting that the growth is short-lived. Profile Report is also found here.
Smart Home Week in Review
The week when:
- Amazon Releases New Alexa Devices
- Ecovacs Ups the Ante on Intelligence
VR and Smart Glasses
Smart Glasses ownership has increased from 5% to 7% in the past six months. The future’s so bright, got to wear shades.
Promotions Marketplace
Circana Connected Intelligence’s Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Service Plans Marketplace
The Circana Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
Key highlights from the September 2025 Marketplace Reports: