The week when:
- Netflix tests the ceiling of streaming pricing power
- Fire TV welcomes Spectrum
- Amazon and Samsung accelerate the shift to shoppable FAST TV

The week when:
- Roku says Howdy to Prime Video
- Tubi Bets on TikTok Creators for Long Form Growth
- Netflix Expands Its Music Storytelling Play

The week when:
- Amazon Unveils Premium ‘Prime Video Ultra’ as Streamers Lean into Ad Models
- Peacock Bets on Innovation with Vertical Sports, Games & AI Personalities
- Disney+ Debuts ‘Verts,’ Bringing Vertical Video Discovery to the Streaming Experience

The week when:
- Fire TV’s Phone-First Pivot
- NBA Accelerates National Streaming Hub
- Hallmark Exits TVE

The week when:
- Disney+ adds live news feeds
- Instagram’s TV app is expanding to Google TV devices

The week when:
- Netflix bows out of WBD deal
- Gotham Sports price drop on streaming packages
- Apple TV live sports expand reach

The week when:
- Apple Sports app adds Golf and expands Soccer and Tennis
- DirecTV and NBCU partner on 2026 Winter Olympics
- Disney and NFL team up for rights to ESPN