Digital Distribution

Device Usage Trends Report - September 2025

Consumer use of TVs, streaming media players, video game consoles, Smartphones, tablets and computers.

Devices owned, viewed across 300 consumer profiles

By Dan Kupfer on September 15, 2025

The week when:
- Samsung offers free ESPN promo
- Roku partners with YouTube TV

By Dan Kupfer on September 8, 2025

The week when:
- Fubo debuts skinny sports service
- Prime Video partners with Peacock
- Walmart also partners with Peacock

By Dan Kupfer on August 25, 2025

The week when:
- MSNBC rebranding
- New ESPN app adds betting feature
- ESPN and Fox bundle

By Dan Kupfer on August 11, 2025

The week when:
- Roku’s UI update
- ESPN to acquire NFL Network and Redzone
- Fox One streaming service launch

By Dan Kupfer on July 28, 2025

The week when:
- Peacock raises prices
- Paramount+ inks South Park deal
- Comcast launching Xfinity StreamStore

U.S. TV installed base trends, OS feature importance, TV replacement drivers and future purchase intent.

By Dan Kupfer on July 21, 2025

The week when:
- Apple likely to win Formula 1 broadcast rights
- Disney+ airs its first daily short-form news program