TV Ownership & OS Trends Report - December 2025
U.S. TV & Streaming Media Player installed base trends, TV OS feature importance, replacement drivers and future intent.
TV & Video Week in Review
The week when:
- YouTube TV will offer lower cost plans
- Crunchyroll will sunset ad-supported plan
- Disney shutters ESPN3
Device Ownership Trends & Profile Report - December '25
Devices owned, viewed across 300 consumer profiles.
TV & Video Week in Review
The week when:
- Netflix to purchase Warner Bros Discovery
- Comcast’s StreamSaver bundle price hike
- NBC News launching streaming service
TV Switching Study - November 2025
The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions. It also covers YouTube, household subscriptions and memberships beyond media, and the ways viewers would be interested in getting SVOD services bundled with other memberships.
TV & Video Week in Review
The week when:
- YouTube TV, Disney Network blackout ends
- Fire TV UI update
- Paramount teams up with PBR
TV & Video Week in Review
The week when:
- Roku simplifies sports streaming
- Fubo Channel Store launch
- Disney+ streams in HDR10+
TV Switching Study - November 2025
The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions. It also covers YouTube, household subscriptions and memberships beyond media, and the ways viewers would be interested in getting SVOD services bundled with other memberships.
TV & Video Week in Review
The week when:
- Apple TV and F1 megadeal
- Disney officially owns Fubo
- MSNBC sets date for MS NOW rebrand