Device Ownership Trends & Profile Report - April 2026
Devices owned, viewed across 300 consumer profiles.
TV & Video Week in Review
The week when:
- Netflix tests the ceiling of streaming pricing power
- Fire TV welcomes Spectrum
- Amazon and Samsung accelerate the shift to shoppable FAST TV
TV & Video Week in Review
The week when:
- Roku says Howdy to Prime Video
- Tubi Bets on TikTok Creators for Long Form Growth
- Netflix Expands Its Music Storytelling Play
TV & Video Week in Review
The week when:
- Amazon Unveils Premium ‘Prime Video Ultra’ as Streamers Lean into Ad Models
- Peacock Bets on Innovation with Vertical Sports, Games & AI Personalities
- Disney+ Debuts ‘Verts,’ Bringing Vertical Video Discovery to the Streaming Experience
TV & Video Week in Review
The week when:
- Fire TV’s Phone-First Pivot
- NBA Accelerates National Streaming Hub
- Hallmark Exits TVE
TV & Video Week in Review
The week when:
- Disney+ adds live news feeds
- Instagram’s TV app is expanding to Google TV devices
TV & Video Week in Review
The week when:
- Netflix bows out of WBD deal
- Gotham Sports price drop on streaming packages
- Apple TV live sports expand reach
TV & Video Week in Review
The week when:
- Apple Sports app adds Golf and expands Soccer and Tennis
- DirecTV and NBCU partner on 2026 Winter Olympics
- Disney and NFL team up for rights to ESPN
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