TV Switching Study - March 2025 Data, Published May 2025
The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions. This wave we expanded the reporting to cover YouTube usage, paid household subscriptions and memberships beyond media, and the ways viewers would be interested in getting free or discounted SVOD services bundled with other services and memberships.
TV & Video Week in Review
The week when:
- Max Extra Member Option
- Roku gets a refresh
- YouTube TV to expand custom view options
TV & Video Week in Review
The week when:
- NBCU and DirecTV FAST deal
- Samsung and MMA team up
- CNN to launch non-news service
Broadband 2025: short lived improvements?
The past year has seen some key improvements in America’s access to internet and, most importantly, broadband speeds.
TV & Video Week in Review
The week when:
- Apple TV+ discount
- AMC Networks programming expansion
TV & Video Week in Review
The week when:
- CNBC+ partners with Apple and Roku
- Disney partners with National Geographic for Earth Month
- Amazon to release more movies in theaters
TV Ownership & OS Trends Report
U.S. TV installed base trends, OS feature importance and TV replacement drivers.
TV & Video Week in Review
The week when:
- Netflix improves streaming quality
- NBCU will launch FAST channels on LG TVs
- Plex price increases
New Connected Intelligence Website
Welcome to the new Connected Intelligence website that better reflects how our services, and the tech world, have evolved over time.
Device Usage Trends - March 2025
Consumer use of TVs, streaming media players, video game consoles, Smartphones, tablets and computers.