Digital Distribution

TV Ownership & OS Trends Report: Analysis on the increasing trend to replace broken TVs -

The TV Ownership Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 12 year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.

This wave we added new reporting on the growing trend of replacing broken or improperly functioning TVs. 

Device Usage Trends - December 2024

The Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter. 

Key findings this wave include:

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