Ownership Report - September 2023
The current economic environment continues to put pressure on the wearables market, which is seeing slower sales than in previous years. Indeed, the past three quarters (Q4 2022 onwards) are all significantly below sales in the same period one year ago for smartwatches. And we expect Q3 also struggle compared to the previous year. But while sales are lower, we have still seen more than 10 million new smartwatches enter the US consumer market and this has driven the smartwatch ownership number up by 3.5% points. As a result, 42% of US consumers now wear a smartwatch.
Wearables Week in Review
The week when:
- Chipsets and gestures
Wearables Week in Review
The week when:
- Apple Week; a Google Opportunity
- Garmin Updates the Venu and Encourages Nap Time
Wearables Week in Review
The week when Samsung launches Galaxy Watch 6
Wearables Week in Review
The week when:
- BMW joins the smart glasses race
- Samsung Galaxy Watch 6 is coming
- Haptic gaming
Wearables Week in Review
The week when:
- Nothing?
- Hey Google! You’re back!
Wearables Week in Review
The week when Apple made its annual announcements.
- Widgets are back
- And of course, the Vision Pro
Wearables Week in Review
The week when:
- Smart ring competition
- Garmin preps a new launch
Wearables Week in Review
The week when:
- Oura hits the High Street
- Amazon’s Halo loses its shine
More Than a One-Trick Pony?
The strong emphasis that the manufacturers place on the health and fitness functionality is of questionable value to us mere mortals. To expand the market to a broader consumer base, they need to evolve their approach and, perhaps, take some bold steps.