Wearables Week in Review
The week when:
- Pixel Watch: the rumor that just won’t die
- Samsung’s rollable screen?
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The week when:
- Pixel Watch: the rumor that just won’t die
- Samsung’s rollable screen?
The week when:
- Royal Caribbean Brings IOT, Wearables on Board
- You Complete Me
The week when:
- OURA updates its ring
- Citizen goes hybrid
The week when:
- AT&T and Navigil keep tabs on the aged
- T-Mobile offers free smartwatches
- Apple in your eye
- Meta watch?
The week when:
- Amazfit launches new smartwatches
- Withings ScanWatch finally arrives
- Apple AirPod rumors
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
The previous boost in ownership, driven by the early days of the COVID-19 pandemic, is over. Both smartwatches and activity trackers have seen a decline in ownership in the past six months as a result, as many owners who re-embraced their wearables during the pandemic have once again abandoned them. From a smartwatch perspective, we believe this is a short-term drop and are projecting reasonable growth in ownership over the next two years. But for Activity Trackers, we expect a steady decline in ownership moving forward.
The week when:
- Amazon launches Halo View
- My own private cinema
The Wearables Profile Report provides a side-by-side view of different consumer profiles, offering an easy way to view differences among the consumer base. The report leverages the same data as the Ownership and Usage reports.
The past six months have seen continued strong engagement with smartwatches, and this is reflected in the churn level which is now down to 14 percent. But when we consider reasons why consumers do abandon their smartwatch, the most common two reasons are because they received the device as a gift, or they stopped exercising (or both, of course)...