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Subsidization and Free Data: The Ultimate Tablet Carrot?

by Brad Akyuz on April 11, 2014 at 3:58 pm

Just six months after launching its free tablet data (200MB) offer, T-Mobile is back, pushing the boundaries further. Dubbed Tablet Freedom, the new offer gives tablet customers an extra 1GB of 4G LTE data for free until the end of the year. And there’s more: to help boost tablet sales, T-Mobile is subsidizing the price of 4G-enabled tablets, creating price parity with the Wi-Fi only versions (in the case with the iPad Air 16GB, customers will be able to purchase the 4GB version of the tablet for $499 versus the regular price of $629) with a zero-down installment plan. Moreover, customers will be able to trade in their old tablet (including Wi-Fi only tablets) and upgrade to a new tablet. And as a little more icing on the cake, T-Mobile will pay the ETF (Early Termination Fee) for those customers churning their tablet data subscriptions from rival carriers.

The Amazon Fire TV Shows Streaming Media Devices Are At A Crossroads

by Ben Arnold on April 8, 2014 at 11:42 am

For nearly a year, the tech industry has been abuzz with rumors and speculation that Amazon would enter the rapidly growing media streaming device market; challenging category incumbents Apple, Google, and Roku who accounted for 88 percent of category revenue during the 12 months ending February. Wednesday, Amazon did just that, announcing their Amazon Fire TV to much fanfare.

Generation Me: Disrupting the Living Room

by Eddie Hold on March 11, 2014 at 1:49 pm

I recently participated in a panel debate at the NPD DisplaySearch US FPD conference on the future of the smartphone and tablet, considering which, if either was more likely to drive greater market disruption moving forward. My inclination was to back the sure thing: the smartphone has already disrupted so many surrounding technologies and I see no reason why it will slow down any time soon.

Distributing the Wearable Future

by Eddie Hold on February 18, 2014 at 1:01 pm

The wearable technology market is at the beginning of what could be a long and stunning bout of innovation, with the potential to over-shadow the smartphone’s accession. But before the OEMs start popping champagne corks, let’s focus on the “could” part of the above sentence. While wearables have created a strong level of buzz, many of the upcoming products are already looking awfully familiar and repetitious.

WWE Smacks Down Cable And Goes Over-The-Top

by John Buffone on January 10, 2014 at 12:19 pm

For you wrestling fans out there, keep tuning into the Syfy channel for SmackDown and USA Network for Monday Night Raw; and be prepared for the all new over-the-top (OTT) WWE streaming network, coming to a connected device near you on February 24. Gone are the days of gathering enough friends together to fit the bill for the big pay-per-view (PPV) event. Wrestling fans will be able to access monthly PPV events, a lineup of original shows and historical programming from WWE's library, all for $9.99 a month. For those who have experienced the ritual of a WWE event, this is a changing of the guard. It’s a transition from the tradition of ordering PPV events through a cable provider to the ability to stream them on a connected TV.

AT&T Takes First Step in Toll Free Data World

by Eddie Hold on January 6, 2014 at 4:32 pm

AT&T has taken the first significant step towards toll free data services today, launching a service dubbed the “Sponsored Data” solution. The basic premise of such a service is that the consumer should not necessarily need to pay for the underlying data consumed to access a service. In other words, this has the potential to replicate what 1-800 numbers did for voice calls once upon a time.

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