Let's Play Ball
It’s September and the pennant race is heating up here in NY. At the time of writing, the Yankees are just one-and-a-half games out of first place, and the Mets hold a commanding lead in the NL East. Over the coming weeks, more viewers will tune in to the game, and October headlines will be all about the playoffs. Meanwhile, TV industry news has been concentrated on cord cutting; as expected Q2 ’15 turned out to be the inflection point where the first sizable number of subscribers canceled their TV service. Playing off the trend toward streaming video, Apple’s annual keynote included an Apple TV app demonstration from MLB.tv. Any fan watching immediately recognized what it means for the future of the game.