Smartphone Sales: 2025 Review
In 2025, new U.S. smartphone sales reversed the multi year pattern of declines, delivering the strongest annual performance since before the pandemic.
In 2025, new U.S. smartphone sales reversed the multi year pattern of declines, delivering the strongest annual performance since before the pandemic.
After years of procrastination, the FCC has finally addressed disparities in device unlocking rules between the carriers. It’s a clear benefit to Verizon, but the other carriers should be relieved that the issue didn’t play out differently.
U.S. new smartphone sales in October remained broadly in line with prior years, as October typically marks the first full month following the latest iPhone launch.
AI is only as good as the data it is modeled on. That's easy with the marque aspirations of bigger AI, but when it gets personal, AI needs more accurate information.
The resurgence of smartphone sales continues, with another 12% year-over-year increase.
U.S. new smartphone sales through national retailer channels rose 7% year-over-year (YoY) in June 2025.
U.S. new smartphone sales through national retailer channels rose 5% year-over-year (YoY) in May 2024.
April saw postpaid smartphone sales decline slightly year over year, while prepaid sales saw a modest growth
Smartwatches, and related apps, leak data to third parties. Have we willingly chosen to wear the consumer equivalent of an ankle monitor?
A consumer's age has a significant impact on what drives the smartwatch purchase and it's not just about fitness and exercise.