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The smartphone market has become rather boring over the past few years. But that may be about to change as we enter the era of foldable screens, potentially giving consumers a reason to lust after the next smartphone innovation.

We’ve entered the time of year when the latest and greatest smartphones are revealed, just in time for the upcoming holiday season. And, as usual, we’re going to be seeing some pretty neat enhancements in power management and camera specs. But… we’ve all been saying that for years.

Yesterday Amazon unleashed a tidal wave of new products, from clocks and microwaves, to an in-car Echo, and a bevy of music devices. But what is most interesting is likely not the overwhelming quantity or specifics of every item, but the clear path Amazon continues to take in both owning and partnering within its ecosystems.

With the launch of the Apple Watch Series 4, Apple has further separated itself from the smartwatch pack with larger edgeless screens, better resolution, and a sleeker design. However, the biggest shift heralded in by the Series 4 is a clear pivot by Apple towards the wellness and healthcare market and away from focusing primarily on fitness.