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Spotlight: Prepaid Innovation Ahead?

The prepaid mobile market has morphed to become more and more similar to postpaid plans, offering unlimited plans for similar (or slightly lower) rates. With most of the major prepaid brands owned (or soon to be owned) by major carriers, competing against their own parent may no longer make sense. It may be time to take a fresh look at the prepaid market.

Health Tracking Data at the Core of Google’s Fitbit Wearables Push

Google is getting serious about the wearables market with the announcement that it has agreed to buy Fitbit for $2.1 billion. The deal, which is still subject to regulatory approval, would make Google the largest wearable tech OEM in the U.S. from an ownership perspective as of Q2 2019 according to the NPD Connected Intelligence Industry Overview and Forecast.

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