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The Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
Key findings this wave include:
The week when:
- Max grows TCM Hub
- David Letterman goes FAST
- CNBC+ streaming service
The TV Ownership & OS Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 12-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
Last wave we added new reporting on the importance of the TV operating system (OS) as well as the specific aspects of it such as ease of use, advertising insertion, and available apps, etc.
Key findings this wave include:
The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
The week when:
- Peacock will get its first sports alt-cast
- Max mirrors HBO channels
- DAZN to stream FIFA Club World Cup
The week when:
- PBS and Amazon team up
- Disney+ will add free ESPN content
- Sling TV price hike
The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions.
The research tracks consumers as they continue to cut the cable cord and try new subscription and ad-based video services. This study scope covers cable, satellite, virtual MVPDs, SVOD, AVOD, FAST and TVOD trends. As with our other reports, the data dashboards allow you to segment the results by hundreds of consumer groups. The associated analysis provides an in-depth look at what these trends mean for the industry.
The week when:
- Max starting to crackdown on password-sharing
- Disney+ celebrates 5th anniversary
- Amazon is phasing out Freevee
The week when:
- Netflix adds new share feature
- Disney+ Top 10 List
- Universal licensing deal with Netflix
The week when:
- ESPN and SiriusXM team up
- ESPN DTC service will include ESPN+
- Fubo offers standalone premium subscriptions