Digital Distribution

The week when:
- Amazon Unveils Premium ‘Prime Video Ultra’ as Streamers Lean into Ad Models
- Peacock Bets on Innovation with Vertical Sports, Games & AI Personalities
- Disney+ Debuts ‘Verts,’ Bringing Vertical Video Discovery to the Streaming Experience

The week when:
- Fire TV’s Phone-First Pivot
- NBA Accelerates National Streaming Hub
- Hallmark Exits TVE

The week when:
- Disney+ adds live news feeds
- Instagram’s TV app is expanding to Google TV devices

The week when:
- Netflix bows out of WBD deal
- Gotham Sports price drop on streaming packages
- Apple TV live sports expand reach

The week when:
- Apple Sports app adds Golf and expands Soccer and Tennis
- DirecTV and NBCU partner on 2026 Winter Olympics
- Disney and NFL team up for rights to ESPN

The week when:
- Peacock embraces 4K
- TCM’s pact with Looney Tunes Library
- Sundance Now to rebrand

The week when:
- HBO Max renews A24 streaming contract
- Sports Illustrated debuts new streaming channel
- Netflix and Sony partnership

The week when:
- Peacock incorporates Dolby picture and sound technology
- DirecTV launched streaming service for small businesses
- Amazon upgrades