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Mobile Device Marketplace - November 2022

NPD Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the afforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.

Industry Overview - November 2022

After a flattening in ownership in 2021, smartwatch ownership has once again surged, increasing to 39 percent of the US adult population. But with this growth comes a couple of concerns: firstly, will this significant increase in adoption lead to an equally large increase in churn within a year? And secondly, how does the smartwatch market continue to grow?

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