Device Usage Trends - December 2024
The Device Usage Trends Report tracks consumer’s usage of installed TVs, streaming media players, video game consoles, Smartphones, tablets and computers. There are two core metrics, overall device usage frequency and usage for streaming video. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
Key findings this wave include:
Phone Insurance Report
Coming soon. A new report looking at consumer adoption of warranties.
Certified Pre-Owned Report
An estimated 11% of U.S. consumers are on a pre-owned smartphone, and 30% of these users own a certified model, up 3 pts from last year. The expansion of reverse logistics centers should help the certified phone market gain additional momentum in 2025.
TV & Video Week in Review
The week when:
- Max grows TCM Hub
- David Letterman goes FAST
- CNBC+ streaming service
Building my smart home
A new home meant I could build a smart home from the ground up. Time to unleash my inner-geek!
TV Ownership & OS Trends Report - December 2024
The TV Ownership & OS Trends Report quantifies the U.S. TV installed base, room location trends, and delves into what drives consumers to replace their TVs. The dashboards include a 12-year trend. These data provide a view of how the TV replacement cycle impacts the resulting installed base. The dashboards are updated quarterly.
Last wave we added new reporting on the importance of the TV operating system (OS) as well as the specific aspects of it such as ease of use, advertising insertion, and available apps, etc.
Device Ownership Trends & Profile Report - December 2024
The Device Ownership Trends & Profile report is your go to for understanding what devices consumers own and how that has changed over the past 3-years. The profile tool segments over 300 consumer groups. You can quantify device ownership penetration for your target demographic, shopper, viewer, subscriber and more. The analysis is published every other wave, and the accompanying excel data dashboard provides a more in-depth view of the trends every quarter.
Wearables Week in Review
The week when:
- Oura doubles down on sickness tracking
- Humane pivots to software
TV & Video Week in Review
Peacock will get its first sports alt-cast
Promotions Marketplace - November 2024
Circana Connected Intelligence’s new Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.