Three Quarters of 18-34 Year-Olds Use Their Connected TV to Watch OTT Video According to The NPD Group
Over-the-Top (OTT) content, video delivered on connected devices via the Internet - including services such as YouTube and Netflix, is the most prominent way of accessing video content among 18-34 year-olds with connected TVs, according to the new Connected Intelligence Applications and Convergence Report from The NPD Group. Three quarters (75 percent) use their connected TV or the devices connecting them to view OTT video compared to 68 percent who use their connected TV to watch programming from their cable, satellite, or telecom TV provider.