The iPhone versus Android Smartphone User: Top Apps Used Highlight “The Core Five (or Six)”
Google and Apple have taken clearly different approaches to the smartphone market overall. On the one hand, Apple approaches the market from a hardware-centric perspective (after all, Apple fundamentally sells hardware), while Google outsources the hardware component, focusing instead on the content delivered by the hardware and related search and advertising opportunities. At the center of these two approaches are the smartphone-toting Connected Consumers who leverage the ecosystems, but there are clear differences between iOS and Android Connected Consumers when it comes to a wider brand loyalty beyond the device itself.