Public access

The iPhone versus Android Smartphone User: Top Apps Used Highlight “The Core Five (or Six)”

Google and Apple have taken clearly different approaches to the smartphone market overall. On the one hand, Apple approaches the market from a hardware-centric perspective (after all, Apple fundamentally sells hardware), while Google outsources the hardware component, focusing instead on the content delivered by the hardware and related search and advertising opportunities. At the center of these two approaches are the smartphone-toting Connected Consumers who leverage the ecosystems, but there are clear differences between iOS and Android Connected Consumers when it comes to a wider brand loyalty beyond the device itself.

More than 400 Million Devices are Connected in U.S. Homes, According to The NPD Group

PORT WASHINGTON, NEW YORK, JANUARY 02, 2013 – There are 425 million devices connected to the Internet in U.S. homes, according to a new Connected Intelligence report from global information company, The NPD Group. The Connected Home report found that while computers are still the primary connected device, numerous others are diminishing the computer’s relevance to the broadband content marketplace.

Internet Connected TVs Are Used To Watch TV, And That’s About All

The Internet connected HDTV screen has so far failed to break beyond the bounds of its TV-centric heritage, with little use for the big screen beyond the obligatory video services. But the connection is being used to provide access to a far wider variety of alternative sources for video content. The latest NPD Connected Intelligence Application & Convergence report highlights that nearly six out of ten consumers who own a connected HDTV are accessing Over-the-Top (OTT) video services through the device.

The Great T-Mobile iPhone experiment

T-Mobile has finally got its hands on the iPhone, and should be launching the device early in 2013. That’s the great news and is clearly a “good thing” for the carrier as it attempts to protect and increase its subscriber base. The bad news, of course, is the timing of the launch with two key issues reducing the impact of the deal, at least near-term...

Smartphone Friday

The Black Friday extravaganza saw a major lift in mobile shopping app and website use, with more than 21 percent of smartphone users pulling out their devices to compare prices on apps and 40 percent using websites during the day.

Content Practice

The Content Practice examines the Connected Consumer's life from the context of content consumption. While the Devices Practice looks at how the specific device is used, and the Access Practice considers the broadband connection choices, the Content Practice considers the consumer’s end goal in terms of what they wish to do with these devices.

To this end, we leverage a combination of panel surveys and on-device metering sources to provide the wide-scale view of the connected content world.

Behavior:

Access Practice

The Access Practice focuses on the connected consumer’s proclivity to connect various devices – ranging from smartphones to tablets to e-Readers connecting though mobile hotspots and mobile broadband

Within Access Practice, the content is divided into three core areas:

  • Marketplace
  • Behavior
  • Innovation

Marketplace

Analysts

Connected Intelligence is an advisory service, back by an experienced team of analysts with deep industry expertise within the consumer electronics, content and telecommunications markets. Their unique insight and unparalleled experience helps clients gain a complete understanding of the rapidly evolving Connected Consumer and related marketplace.

Organization

Connected Intelligence is part of The NPD Group, which is the leading global provider of consumer and retail information for a wide range of industries. NPD provides more information across more industries than any other market research company.

The Connected Intelligence Advisory Service is based around four Practice areas:

  • TV & Video
  • Home Automation
  • Mobile
  • Wearables

Each Practice is managed by a Director who is responsible for the ongoing delivery of content and for working with our clients.

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