.
The native apps versus mobile web technologies debate stems from the fact that while apps have become the de facto way for content owners, retailers, brands, and others to extend content experiences, drive commerce, and build brand and loyalty among mobile consumers - delivering consistent app experiences across multiple platforms/OS and device types can be daunting and costly.
Ongoing analysis and tracking of the mobile environment, from retail presence to device use to provide a deep understanding of the Connected Consumer
The Challenge:
The Challenge
Analysis of mobile broadband adoption, use, and forecasted data connection growth and consumption, providing a holistic view of the operator competitive landscape
The Challenge:
The Challenge:
For mobile operators, the device represents the physical manifestation of the relationship with the consumer. Offering an appropriate range of devices, supporting the needed features at the right price point is often the first decision point for the consumer. This means that the mobile operators have to first predict what devices will be needed in two years time and then also manage the current portfolio to ensure that they match the competition where appropriate.
The Solution:
Mobile operators are facing increasing challenges over the next few years. With mobile penetration at around100%, operators need to develop new innovative ways to increase revenue – and attach rates – for current and new devices. Further, the operators face the challenge of being little more than a conduit for the content providers and OEMs who are all striving to create differentiated solutions that will increase consumer loyalty to a brand other than that of the operator.
Connected Intelligence provides consumer electronic manufacturers with a holistic view of the connected device installed base, research on new technologies, and quantifiable direction on app partnerships.
The Challenge:
The Connected Intelligence service applies to a wide range of industries, from mobile operators to movie studios and retailers. Nearly every consumer-focused industry is, or will be, impacted by how the connected consumer is changing the methods and rules of engagement. Smartphone use is forcing retailers to change their some of their practices to find the correct solution, which comes with risks and rewards, while connected devices in the home are undermining current delivery solutions and driving new business opportunities.
PORT WASHINGTON, NEW YORK, MAY 21, 2013 - Wireless carriers are making inroads getting tablet owners to use the cellular capability on their devices, but there are still an overwhelming majority of tablet owners who don’t use it. According to new NPD Connected Intelligence research, cellular connections for tablets grew 48 percent in the first quarter of 2013 compared to the first quarter of 2012, but still are only utilized on 12 percent of the tablets in the U.S.
Innovation reports consider how the broadband market will evolve over the next few years. The reports are five to ten page research papers that consider the current state of the market, and the outlook of how this landscape will evolve.