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NPD’s Connected Intelligence service leverages multiple sources to provide a complete picture of the Connected Consumer. Fundamentally, the core deliverables are based on consumer panel research, but as we all know, panel data alone does not provide an accurate view of what is truly happening.
With this in mind, Connected Intelligence leverages five core sources to build a comprehensive view of the Connected Consumer, what they own and how they use these devices.
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Connected Intelligence, part of The NPD Group, is an advisory service providing a mix of qualitative and quantitative analysis. The result is an ongoing examination of the Connected Consumer and the environment they reside in. This includes analysis of the devices, broadband access and content services consumed, focusing on the adoption and consumer behavior with these devices and services, as well as the merging technology and services that will impact the market moving forward.
Connected Intelligence is the only guide to product development strategy that provides a complete view of the fascinating world of connected devices. We are the authoritative source of device ownership and usage, in and out of the home, now and in the future.
To achieve this, Connected Intelligence tracks the connected consumer across four key inter-related industry segments:
In 1995, The Economist Newspaper Group launched the world’s first web-only publication, a hi-tech-focused magazine called d.Comm. The magazine basked in a short-term glow of being an innovator, blazing a futuristic trail, and then closed its doors due to a lack of advertising. 17 years later, does Newsweek’s bold step to go all-digital stand any better chance of success?
It’s no surprise that the smartphone has become central in the connected consumer’s daily communications, utility, and entertainment experiences. Over the past year, and, in step with device, network and content/app ecosystem improvements, the connected consumer is spending even more time on their phone. According to NPD’s Connected Intelligence SmartMeter when comparing monthly usage of minutes per day for August 2011 versus August 2012, Android smartphone users spent nearly one-fifth more time on their smartphones daily – 247 minutes, or over four hours versus 210 minutes or 3.5 hours.
Softbank has announced its purchase of Sprint, in a deal valued at $20 billion. This cash infusion will give Sprint a much-needed boost, ensuring that the company can continue with its current LTE network roll-out, which is key to the long-term success of the carrier.
But beyond the cash infusion, the benefits of the deal are a little more of a head-scratcher, with little-to-no synergies between Softbank and Sprint.
As the holiday season draws closer, a plethora of mobile phones have been announced; some have even hit the streets already while others are due out well before the all-important Thanksgiving deadline. Despite the array of devices that will soon be available, choosing between them is proving to be somewhat more complex as they all look and work in very similar ways.
T-Mobile USA and MetroPCS are getting married. The deal, announced today, will result in a merged entity – to be called T-Mobile – that has 42 million subscribers and a far stronger overall spectrum holding. The new T-Mobile will still be the fourth largest U.S. carrier (Sprint is third with 56+ million subscribers) but the other benefits of this deal are more significant.
Does what came first really matter? Apple touted the need to replace its 10+ year old 1-inch plug because this dated technology is too big for the sleek new iPhone 5. It’s clear that the old 30 pin plug could use updating, but what really drove the change to happen now? Was it the need to reinvigorate the lucrative “i” accessories market or did the change in iPhone form factor truly drive the need? What is certain is that the change will have a resounding impact on the Apple accessory market over the coming years.