Smartphone Owners Choose Network Speed over Reliability When Considering a Carrier Switch, According to The NPD Group
PORT WASHINGTON, NEW YORK, MARCH 21, 2013 –According to the new Connected Intelligence Carrier Smartphone Report, from global information company The NPD Group, network speed has grown significantly in importance from 25 percent of smartphone owners considering a switch in carriers in Q4 2011 to 41 percent in Q4 2012. Network reliability and better coverage also grew in importance among those consumers.