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Do I Want a Smartwatch for the Holidays?

by Eddie Hold on November 5, 2014 at 6:57 am

This holiday season will be the first major test for the smartwatch category. One year ago the category was immature, with only a small handful of devices in market; the majority of which were not from known brands (the exception being Samsung’s initial Gear watch). Awareness of the category was also fairly low, with only 36 percent of the U.S. market showing any awareness whatsoever.

Apple Takes Another Big Bite from the Smartphone Market

by Stephen Baker on September 11, 2014 at 5:32 pm

Tuesday’s Apple event proved, once again, that the industry should never underestimate how successfully Apple can break the mold or flaunt conventional wisdom. Everyone knew two new iPhones were coming – and that they would be 4.7” and 5.5” and that they would look nice, and that they would fit neatly into the current buying, stocking, and usage trends for smartphones in the U.S. (as we discussed in our press release last week). But seeing a mock-up, or sketching something out as a model, or examining a pirated photograph is a poor substitute for seeing something in person. And it is impossible to express how slick both new iPhone models are until you see them in person and hold them in your hand.

Apple Watch: A Smartwatch in Name Only

by Ben Arnold on September 10, 2014 at 2:50 pm

As I sat with the rest of the world watching Apple's annual Fall product announcement, I could sense in those I connected with on Twitter a feeling of excitement as Tim Cook finished the first part of the program and led into his "one more thing". Apple certainly did not disappoint. If NPD Connected Intelligence's Eddie Hold asked Apple to amaze him and I've asked companies to push the smartwatch beyond what we've seen thus far, then we both got our wish. The Apple Watch fits what a smartwatch should be- a nicely designed fashion accessory and a piece of technology (that does more than relay phone notifications to your wrist).

Apple, Please Amaze Me Next Week

by Eddie Hold on September 5, 2014 at 2:04 pm

I’m a believer in wearable tech. I love these devices (and wear them), but very few manage to deliver anything close to my hopes and dreams. The smartwatch segment in particular has dashed my hopes every time. The products still do not wow me. Why? Because the smartwatch doesn’t add any real value: it doesn’t do anything that my smartphone doesn’t already handle with ease. Rather, it’s just another gadget (and a rather bulky one at that) that I need to remember to charge at night.

My DVR Died, But The TV Times Kept Rolling

by Eddie Hold on August 25, 2014 at 3:28 pm

My TV screen continued to pass on the DVR’s same little message it had been telling me for the past two hours: “Almost there, just a few more minutes.” Sure. I had optimistically believed that for the first 30 minutes, thinking that perhaps the DVR’s definition of a minute was a little longer than mine. But at this point I was beginning to read between the lines… my DVR box was fried.

AT&T Buys DirecTV: The Merger Market Evolves

by Eddie Hold on May 20, 2014 at 10:03 am

It’s official: AT&T plans to plunk down nearly $50 billion to purchase DirecTV in a deal that, on the face of it, is a head-scratcher. Why exactly would AT&T be interested in the satellite TV business when u-Verse delivers a next generation solution? And at a time when the cable companies are seeing most of their growth come from broadband services, not new TV subscribers.

Buffering killed the video star?

by John Buffone on April 23, 2014 at 1:02 pm

Consumer TV viewing habits continue to shift towards an always-on, streaming-centric solution and the networks are quickly jumping in with a multitude of viewing apps. So is it business as usual for the networks as they attempt to satisfy the mobile-hungry consumer’s appetite? Perhaps not, because the latest apps are being developed for connected TVs, rather than a previous focus on mobile, thanks to major device launches such as Amazon’s Fire TV, Chromecast, and the Xbox One. And more to the point, it’s the networks themselves that are jumping into the game.

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