Ownership and Usage Report
After modest growth in 2024, Smart Home sales are softer early in 2025, declining -2% through April compared to a year ago. While the industry continues to struggle to convert more households into owners, macro economic headwinds including high credit card debt, declining consumer wealth and uncertainty related to trade have impacted consumer confidence and spending.
Broadband Week in Review
The week when:
- Chart and Cox announce $34 billion merger
- FCC approves Verizon’s $20 billion Frontier merger
Mobile Profile Report
The consumer profile report is a bi-annual Excel-based interactive report allowing users to view consumer panel responses of various user profiles (i.e. unlocked smartphone user, carrier A customer, prepaid plan user, demographic A user) on a series of research areas including ownership and churn of devices by OEM, purchase locations, carrier churn analysis, consumer perceptions of their carriers across various metrics.
TV Switching Study - March 2025 Data, Published May 2025
The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions. This wave we expanded the reporting to cover YouTube usage, paid household subscriptions, memberships beyond media, and the ways viewers would be interested in getting free or discounted SVOD services bundled with other services and memberships.
Smartphone Brand Analysis
The Circana Connected Intelligence Smartphone Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
Mobile Week in Review
Circana Mobile Connectivity Report - April 2025
Smartphones volumes gradually inch up in parallel to the record device age observed in the last two years. Despite the acceleration in upgrade cycles, expect the product mix to shift to more affordable models due to economic uncertainties.
Wearables Week in Review
The week when:
- Oura takes on meal logging and more
- Oura wins first round of patent case
- Whoop 5.0 launches
Broadband Week in Review
The week when:
- No more homework for some? Congress pulls funding for free Wi-Fi hotspots
- And there’s more… Digital Equity Act to be killed?
TV & Video Week in Review
The week when:
- Samsung plans to launch aggregated FAST channel
- Netflix revamps homepage
- Pluto TV adds anime