Ownership and Usage Report

After modest growth in 2024, Smart Home sales are softer early in 2025, declining -2% through April compared to a year ago.  While the industry continues to struggle to convert more households into owners, macro economic headwinds including high credit card debt, declining consumer wealth and uncertainty related to trade have impacted consumer confidence and spending.

Mobile Profile Report

The consumer profile report is a bi-annual Excel-based interactive report allowing users to view consumer panel responses of various user profiles (i.e. unlocked smartphone user, carrier A customer, prepaid plan user, demographic A user) on a series of research areas including ownership and churn of devices by OEM, purchase locations, carrier churn analysis, consumer perceptions of their carriers across various metrics.

Smartphone Brand Analysis

The Circana Connected Intelligence Smartphone Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.