TV & Video Week in Review
The week when:
- Roku simplifies sports streaming
- Fubo Channel Store launch
- Disney+ streams in HDR10+
Mobile Predictions
Our mobile predictions for the first half of 2026
TV Switching Study - November 2025
The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions. It also covers YouTube, household subscriptions and memberships beyond media, and the ways viewers would be interested in getting SVOD services bundled with other memberships.
Broadband Week in Review
Broadband Consumer Report 2025
The Broadband Consumer Report examines the impact of broadband connectivity (or lack thereof) on the ownership of consumer tech products and media entertainment use cases. With a heavy emphasis on the differences between rural and urban households, the report also considers adoption of various mobile solutions.
TV & Video Week in Review
The week when:
- Apple TV and F1 megadeal
- Disney officially owns Fubo
- MSNBC sets date for MS NOW rebrand
Promotions Marketplace
Circana Connected Intelligence’s Promotions Marketplace report is a monthly updated tracker providing insights into a wireless carrier and national distributor's promotional incentive practices. The report provides a detailed list of all promotional activities captured via Circana’s retail and online store visits conducted on a periodical basis. Captured promotions are categorized (i.e., service plan, accessories, device discounts, BOGOs, Gift Cards, etc.) and dated (start date/end date) for easy navigation and analysis purposes.
Service Plans Marketplace
The Circana Connected Intelligence Service Plans Marketplace Report provides a complete view of all mobile broadband service plans offered by the nationwide postpaid and prepaid carriers. This report features each carrier's service plans on smartphones and mobile broadband products in separate tabs, which provides sectional navigation to postpaid and prepaid plans. The data is gathered from multiple sources (online and retail store surveys) during the last week of each month.
Key highlights from the October 2025 Marketplace Reports:
Mobile Device Marketplace
Circana Connected Intelligence's Device Marketplace report provides a comprehensive view of the US mobile device landscape through the online tracking of mobile phones and other cellular-powered products such as tablets and mobile hotspots. The monthly updated report provides device spec and pricing information on the aforementioned products available through all major postpaid and prepaid service providers' digital channels as well as national distributor outlets (including Best Buy, Walmart, Target online stores) and manufacturer direct online store of Apple.
TV Switching Study - October 2025
The TV Switching Study is our semi-annual research on viewers’ TV services, engagement & future intentions. It also covers YouTube usage, paid household subscriptions, memberships beyond media, and the ways viewers would be interested in getting free or discounted SVOD services bundled with other services and memberships.