Marketplace Report
The quarterly Wearable Marketplace report provides a detailed listing of the latest consumer wearable products that are in market, or expected to launch soon. The report tracks a wide variety of wearable product metrics and also provides useful infographics on the various wearable devices and device categories.
TV & Video App Availability Report - October 2025
Availability of SVOD, vMVPD, and sports apps on devices.
Smart Home Week in Revew
The week when:
- Chamberlain Updates Increase Security
- New iPad Pros Support Thread
TV & Video Week in Review
The week when:
- Apple TV+ rebranded
- Apple TV and Peacock Bundle
- Disney+ teams up with Taylor Swift
Smartphone Brand Analysis
The Circana Connected Intelligence Smartphone Brand Analysis report is a bi-annual Powerpoint-based report providing extensive information on consumers’ awareness and perception towards smartphone OEM brands in the market. The report is designed to help product development teams in their smartphone brand/device ranging efforts.
Garbage In, Garbage Out
AI is only as good as the data it is modeled on. That's easy with the marque aspirations of bigger AI, but when it gets personal, AI needs more accurate information.
Circana Mobile Connectivity Report - October 2025
Smartphones sales remain strong in parallel to the record device age observed in the last two years. Despite acceleration in upgrade cycles, expect the product mix to shift to more affordable models due to economic uncertainties.
Mobile Profile Report
The consumer profile report is a bi-annual Excel-based interactive report allowing users to view consumer panel responses of various user profiles (i.e. unlocked smartphone user, carrier A customer, prepaid plan user, demographic A user) on a series of research areas including ownership and churn of devices by OEM, purchase locations, carrier churn analysis, consumer perceptions of their carriers across various metrics.
TV & Video Week in Review
The week when:
- Netflix brings gaming to TV
- Disney+ homepage refresh
- CNN Live News goes their own way
Wearables Week in Review
The week when:
- Strava and Garmin go to war.
- Tag Heuer and New Balance collaborate.